White Paper

The infant formula crisis, new guidelines from the American Academy of Pediatrics, a receding global health pandemic and a spike in inflation are all placing increasing pressure on new parents returning to work who need substantive support to continue breastfeeding.

The #normalizebreastfeeding drum keeps beating. Cultural acceptance is here to stay.

But what’s the reality on the ground? As parents face a barrage of choices once their baby is born, how can employers help and not unwittingly hinder?

In our latest wave of research, we found that while the call for breastfeeding support has intensified, some of the biggest barriers for new parents come long before they even return to work. Those findings can be found in our newest white paper.